Thursday, 25 October 2018
NRMA Parks and Resorts acquires holiday park at Queens Bay
NRMA Parks and Resorts has added its first Whitsundays holiday park to their growing portfolio, with the acquisition of the Big4 Bowen Coral Coast Beachfront Holiday Park.
The popular holiday park at Queens Bay has been renamed NRMA Bowen Beachfront Holiday Park.
NRMA Parks and Resorts CEO Paul Davies said the time is right for the Whitsundays to be included in their national network of 30 properties and comes hot on the heels of the acquisition of Capricorn Palms Holiday Park in Yeppoon in June this year.
“Bowen Beachfront Holiday Park was our missing link along the Queensland coast, now our guests can stay with us from the Gold Coast via Somerset Dam, the Fraser Coast and Capricorn Coast before exploring Bowen and then heading off to Cairns, Palm Cove and Atherton Tablelands,” said Mr Davies.
“NRMA Members and our guests can now essentially take their motorhome or caravan and drive from one end of the east coast to the other, enjoying exclusive discounts and benefits along the way.”
According to the NRMA’s latest tourism report, regional tourism in Australia is heading towards being a $150 billion industry by 2030.
Bowen’s location and ease of access along Queensland roads make it an ideal area for tourism growth.
“Consumers tell us they’re looking for family holidays that don’t stretch the budget or involve expensive overseas travel – it can really be as simple as jumping into the car and discovering what our beautiful country has to offer in our own backyard,” said Mr Davies.
“Bowen Beachfront Holiday Park has all of the things our customers are looking for and will no doubt be a popular destination for people seeking a laidback beach holiday.
NRMA Bowen Beachfront Holiday Park features 21 villas and cabins and more than 45 powered sites for caravans and tents and is situated on Bowen’s longest beach.
NRMA Members are eligible for privileges through NRMA’s new membership program NRMA Blue (stay 4/pay 3, or 10% off for shorter stays).